Brown's Brewing Debuts New Cans
Feb 28, 2017
Since 1993, Brown's Brewing Company has crafted its own revolution, and this year (our 24th!) we are realizing a dream we've been working hard to achieve. We will switch from bottles to cans, and in doing so provide our fans with many more styles at retail than ever before! The cans, beautifully designed by our Troy neighbors id29, contain liquid tested by all of you, our loyal hero patrons. Putting our liquid in a can is a dream come true for us, but ultimately we're doing it for you. We want you to take our humble brews with you everywhere your adventures deem. Cans are infinitely portable and go where glass can't. Plus these are very cool looking beer containers.
The first Brown's cans you'll see in March are:
Our flagship OATMEAL STOUT
5.25% ABV, 20 IBU
Sold in 6 packs, 12 packs
With conviction and inspiration, we’ve continually refined this defining brew into an even more approachable, easy to drink, rich, and silky smooth can of pure deliciousness. Little has changed, but with taking a deeper look at our brewing techniques, we have been able to get even more flavor from this beloved Brown's classic.
Beloved CHERRY RAZZ
6.5% ABV, 15 IBU
Sold in 6 packs
Tart and sassy like its name, this Amber Ale features a generous amount of whole crushed cherries and raspberries balancing a sweet malt forward character and a slight hop zest. For a fervently dedicated fan base, this beer is an elegant tradition for many nights out. Easy to fall in love with, Cherry Razz is even easier to drink.
6.25% ABV, 60 IBU
Sold in 6 packs
We’ve taken a classic, well-developed beer and make it even more enjoyable. Hoppy with just enough juiciness, this crushable India Pale Ale is the dream of those pioneering brewers who first over-hopped a beer to last the long sea voyage from England to India. About the name, Coast-to-Coast; during R&D we had hoppy assertive beers (West Coast) we brewed that we adored and juicier IPA's (East Coast) like the Burst IPA that we're also entirely crushable. So those of us IPA drinkers on staff put out a challenge to create a beer inspired by both flavors that meet somewhere in the center. This is a humble nod towards blending both those distinct translations of the style.
FIRST SEASONAL SMALL BATCH SERIES - Vienna Lager
4.6% ABV, 22 IBU
Sold in 12 packs
Our aim with this brewer’s classic is to create a beer full of subtle sweetness and rich hop notes for a crisp clean finish. Recalling the origin of this traditional Austrian style, Brown’s Vienna Lager is smooth, elegant, and very easy to drink.
All of these great beers and more are available on tap in our Troy and Walloomsac taprooms and at fine retailers, grocery stores, great beer bars, and restaurants in New York, Massachusetts, and Vermont. We have many more styles including Double Oatmeal Stout, Burst IPA, Double IPA, and Black Cherry Stout, all in 16 oz cans, and Kolsch, Brown Ale, and Uncommon Porter, all in 12 oz cans, in the works for 2017 - a huge year for Brown's!
Thank you, we love you and are grateful for those of you who've been with us for nearly the last quarter century and for those of you who are getting to know us for the first time. Cheers to progress, cheers to you, and cheers to all the hard working staff at Brown's Brewing Company.