Brown’s Brewing Supporting Ales for ALS
May 22, 2014
Last week, I had the opportunity to visit Brown’s Brewing Company
to observe how their beer is made. Not only did I learn about the brewing process and the different varieties of hops, I also learned about a much greater cause. For the second year, Brown’s has chosen to participate in Ales for ALS
, a program designed to raise money for ALS research. Their connection to Ales for ALS came from a long time loyal customer of their Taproom, Madeline Kennedy, who has ALS. Madeline told Brown’s about this wonderful program and they have proudly supported the cause ever since.
Ales for ALS
Ales for ALS offers a select group of brewers across the country access to a proprietary hop blend in exchange for a portion of their sales. All proceeds are donated to ALS Therapy Development Institute (ALS TDI), the world’s leader in ALS research. Wow—I was blown away. So I did a little research of my own. Amyotrophic lateral sclerosis, or ALS, is a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement. Today, there are approximately 30,000 people in the United States currently diagnosed with ALS, a disease with no known cure.
Iron Horse IPA
This year, Brown’s has chosen to brew a hoppy IPA that they’re calling Iron Horse. This brew is named after New York Yankees first base man, Lou Gehrig. As you may know, ALS is also known as Lou Gehrig's disease. Gehrig was diagnosed with ALS in 1939, ultimately forcing him to retire from baseball at the age of 36. Two years later, Gehrig died of ALS. Gehrig was given the nickname “The Iron Horse” for his superior batting ability. He finished his career with a batting average of .340, an on-base percentage of .447 and a slugging percentage of .632. Throughout his 17 seasons in Major League Baseball, Gehrig tallied 493 home runs and 1,995 runs batted in. He’s a seven-time All-Star and six-time World Series Champion. Lou Gehrig was also the first MLB player to have his uniform number retired.
Try It This Summer
Appropriately so, Iron Horse IPA will be available this summer at the Brown's kiosks at the Tri-City ValleyCats Stadium during all home games. The ValleyCats home opener will take place on Friday, June 13 at 7:00pm. Iron Horse IPA will also be available at select Price Chopper stores for growler fills and select on-premise accounts in the Albany area. You can also try Iron Horse IPA at Brown’s Taproom in Troy, New York. For every pint sold, Brown’s will donate $1 to ALS research. However, this beer won’t last long. We only brewed one batch. Get it while supplies last!