The Plight of Macro Breweries
August 4, 2015
It's becoming more common to see craft beer commercials on TV that express how special and unique one brewery is from another, how they hand craft everything, and really showcase that they are the little guys staying up all night to get the job done. However, during last years Super Bowl, we saw a commercial from a large corporate American brewery that flipped this marketing on its ear. Instead of gleaming about how micro they were, they expressed that they were "proudly macro" and that their beer is "brewed for drinking, not dissecting." Now, this commercial caused an uproar in the craft beer community, with many micro breweries taking it as an insult. Market trends show America is becoming a microbrew nation, with macro brews quickly losing their stronghold.