The only way to make Mike’s HARDER, even harder, is to collaborate with a comic book series.
Mike’s Hard Lemonade is partnering with Fox Studios to promote the Spring 2016 release of Deadpool, the highly anticipated major motion picture featuring one of Marvel’s best-selling comics of all time. Deadpool, played by Ryan Reynolds, tells the story of a former Special Forces operative Wade Wilson, who is subjected to a rogue experiment leaving him with accelerated healing powers. Armed with his new abilities and a dark, twisted sense of humor, he adopts the alter ego "Deadpool" and hunts down the people who nearly destroyed his life. To commemorate the release of the movie, Mike’s Harder Lemonade cans and 12-packs will be emblazoned with Deadpool – the limited edition collectible packaging, available now through February 2016.
Justin Kelly, Brand Manager at Mike's Hard Lemonade
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