Beer Banter

A blog for beer lovers created by beer lovers.

Mike’s HARDER Launches New Fan-Picked Flavors and Can Designs

Mike’s HARDER Launches New Fan-Picked Flavors and Can Designs

Mike’s HARDER is known for its bold, kick-ass flavor that brings refreshment to the next level. For those looking for a swift kick, it won’t let you down. It’s stronger and stiffer than the original with 8% ABV, but just as refreshing. Mike’s HARDER puts fans first in everything from flavor innovation to can design - and HARDER’s new collectable seasonals have done it again! Introducing two new HARDER flavors with fan-sourced can artwork, Dragonfruit and Jamaican Lemonade.

This March, check your local convenience store for HARDER’s fan-voted Dragonfruit flavor, a tropical blend of berries and dragonfruit with a hint of cherries. Our cans were designed by fans via Zooppa, a creative crowdsourcing social network, and voted on by the community to choose the four winning designs shown below. Each can is a collectable edition and will be released in stores individually throughout spring.

Mike’s HARDER summer seasonal flavor will have fans waiting just a little longer. HARDER Jamaican Lemonade, a fresh limeade with a hint of brown sugar, will hit the shelves come June. Stay tuned for the announcement of Jamaican Lemonade can design winners as well as a new Zooppa design contest coming soon!

Co-create with mike’s HARDER and Zooppa by showcasing your art on the next HARDER Collectable can by clicking here! In the meantime, get your HARDER on by visiting to find a store near you.

Justin Kelly, Brand Manager at Mike's Hard Lemonade

Guest Author
Guest Author

In our quest to further your knowledge of beer and brewing, we have recruited some of the best beer experts in the biz. Our guest authors are head brewers, brewery owners, and other influential people within the beer industry. Our goal is to provide you with a unique, inside perspective on our favorite topic - beer.

Asp.Net CMS By